Official: Manchester United enters into three-year partnership with Coca-Cola
Manchester United announced as follows:
Manchester United Club is pleased to announce a three-year partnership with Coca-Cola to designate Coca-Cola to become the club's official carbonated beverage partner in the UK and Europe.
This cooperation will allow the Coca-Cola brand to occupy a core position in game days and fan experience activities, providing refreshing drinks to fans who come to Old Trafford and participate in other activities. The agreement covers the exclusive supply rights of the entire series of carbonated beverages such as Coca-Cola, Zero Coca-Cola, Diet Coke, Fanta, Zero Cafanda, Sprite, Zero Casino, Dr. Pepper and Dr. Zero Casino, providing a rich choice for the audience of the stadium.
This Sunday, the team led by Amorin will host Arsenal at home to start the new season. Fans can go to the newly opened pop-up bar in the W1 parking lot of Old Trafford to enjoy Coca-Cola products.
Manchester United and Coca-Cola will deepen cooperation through immersive events, digital content and community projects, allowing British and European fans to experience the charm of the club in innovative forms. All plans are committed to creating a wonderful experience worth savoring. Mark Armstrong, Chief Commercial Officer of Manchester United, said: "Coca-Cola and Manchester United are both world-class iconic brands with a glorious tradition of uniting people. This cooperation will surpass the match-day beverage supply at Old Trafford and strengthen the connection between fans and clubs in infectious and innovative ways." Elody Perrybery, Senior Marketing Director of Coca-Cola, emphasized: "Manchester United is one of the most prestigious clubs in football history, with a brilliant history and a cross-generational fan base. We are honored to bring an inspiring experience to Red Devils fans through Coca-Cola's leading carbonated beverage brand."
This cooperation is also an extension of Coca-Cola's existing official Premier League partnership, further demonstrating its commitment to establishing deep connections with fans through football.
source:7m vn cn