Officially announced Korean players in Japanese, Brighton responded to an email to apologize: We have no intention of offense

Brighton responded to the email, expressing his apology for officially announcing the Korean players' out-of-lease loan in Japanese.

Brighton officially announced that 18-year-old Korean winger Yin Zhaoyong joined the Dutch club SBV elite on loan, but the official announcement was released in Japanese. After being complained by fans, Brighton deleted the relevant content and released the official announcement in English.

Korean fans in Brighton wrote a letter to the club, expressing their dissatisfaction with the official announcement of Yoon Zhaoyong's rental in Japanese. The club apologized for the email: "Thank you for your email, we apologize for this. This is the first time we have contacted you about this matter. All club news, including transfer information, will be released through our Japanese X account OfficialBHAJPN. Due to the club's popularity in Japan, we are testing geolocation content for Asia on Instagram to evaluate whether there is a demand for Asia-exclusive or Japan-exclusive accounts on the platform. This tweet is We have released the first test content for Japan and South Korea.

We have no offense and unfortunately, we are not aware of the problems this move may cause in the Korean fan community. This is certainly not our intention. In the future, we are very happy to work closely with the Korean fan organization to interact with Korean fans about what they want to see.

Please accept our sincere apology and rest assured that we will make some fine-tuning of our social media strategy. Thank you again for your continued support, and we look forward to working with you in a more positive way in the future. ”