Expand the market! Liverpool opens store in Shenzhen, celebrity star McManaman attends the event
Liverpool Football Club announced that its latest retail store in Shenzhen has officially opened, and celebrity star McManaman attended the event.
The total number of Liverpool stores worldwide has reached 22, and Asia is Liverpool's key market, contributing nearly one-third of international retail sales. Among them, the Chinese market is particularly important, with more than 45 million fans, and the cumulative TV audience in the 2024-25 season is as high as 37.5 million.
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